I believe my job as CEO of SimpleSignal is to not only deal with the day to day tactical issues that we encounter but to make sure we are focused on what our customers will need in six months.
While the need of the day is to save businesses money there is a limit as to how far down a price can be compressed before the quality of that service is degraded. The magic of VoIP is not that we can deliver voice services cheaper than the incumbent phone “Baby Bell” companies but that we can deliver it better and cheaper. By using the internet as our primary backbone and not having to rely on a connection that is based on wires that are hung on telephone poles we can deliver voice communications more efficiently. Not only can we deliver the service cheaper we can now add features to the voice that make it better.
We’ve invested the last four years and millions of dollars into our voice network to make sure we can deliver outstanding voice quality to businesses of any size and who are located anywhere in the world. That’s our foundation. A business needs to be able to trust that they can pick up their phone 24/7 and make a clear call.
However, that’s not all business wants to do with their communications. It’s surprising to some that our voice quality is superior to traditional land lines and made even better sounding by adding HD voice. We can make voice communication even more engaging by adding video. In business face time counts. Now you don’t have to waste time traveling to have the impact of being face to face.
We believe that businesses are going to find efficiencies in building the voice right into the software apps the live and work out of everyday. As business learns the value of better connecting their workers no matter where they are VoIP will need to be integrated into everything a business does. Their CRM, their email, their IM, their text all should be voice enabled.
For example, Yesterday I was talking to a potential vendor when he said, “Hmmm, nice pictures, Do you live near the beach?” I said, “how’d you guess that?” He said he used an application called XOBNI (in box spelled backward) that managed his Outlook so when he pulled my contact information it did an Internet search and found my Facebook page where he noticed my photos.
By Q3, SimpleSignal will have the ability to use the caller ID to know who’s calling and learn what they’re doing, what they’re blogging, and other living online information while you talk to them. Since the SimpleSignal system is connected to the Internet, when a call comes in, our system knows how to identify the caller and go out to the internet to find recent information about the caller, such as local and company news, latest blog, twitter, flickrs, birthday, and other information you might be interested in. SimpleSignal users can, in an instant, gather customizable “rich, living, current information” that contributes to your relationship with the caller.
That’s life in a Voice 2.0 world. Kind of cool eh?
